Marketing

The City of Zeeland’s Marketing Department fuels creativity, connection, and community pride through a variety of exciting projects. Focused on economic development, downtown revitalization, and FUN!, the team takes a fresh approach to showcasing Zeeland’s unique character — from city events and community promotion to thoughtful branding and digital storytelling. Every effort celebrates the charm that makes Zeeland one-of-a-kind.

As the storytellers and strategists behind “Feel the Zeel!”, the department drives economic growth through innovative marketing and people-focused ideas. Featuring Zeeland’s everyday good living, the team brings this small town’s spirit to life — helping residents, visitors, and businesses alike experience what makes Zeeland such a vibrant and welcoming place to call home. More About Feel the Zeel

Events & Sponsorship

Downtown

Zeel Gear

Gallery

Economic Development

In Zeeland, economic development is a true team effort. Through a smart, multi-pronged approach, the City brings together dedicated departments and strong community and state partners to support business success, spark new opportunities, and energize our local economy. When Zeeland grows, we grow together—and the future is bright.

Downtown Revitalization

Guided by our Downtown Vision Plan, development projects aim to increase housing, retail, and restaurant options in the downtown core.

Economic Development
Initiatives

The city works with partners like the MEDC to provide financial incentives, when applicable, including grants, loans and tax abatements for development projects.

Collaboration

Partnering with key agencies such as Lakeshore Advantage, the Michigan West Coast Chamber of Commerce, MEDC and MSHDA provides local businesses and developers access to expanded resources and expertise.

Downtown
Vision Plan

Washington Avenue Corridor Plan

Downtown
Sign Grant

Community
Development

Contact

Address

21 S Elm Street
Zeeland, MI 49464

Phone: 616-772-6400
Fax: 616-772-5352
Email the City Clerk

Abby deRoo

Marketing Director
aderoo@cityofzeeland.com
616-748-5906

Kerri VanDorp

City Events Coordinator
kvandorp@cityofzeeland.com
616-772-6400 x2252

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